Polk County builder Southern Homes has joined the Polk Museum of Art’s Strategic Partnership program to provide free admission to the museum on Sundays through November 2017.
Becoming a partner was a natural next step for Southern Homes, which has donated to the museum for several years, says Southern Homes Marketing Manager Ashley Link.
“At Southern Homes, giving back to the community we call home is very important us,” Link says. “We believe that to have a vibrant community, there must be good schools, good hospitals, and good cultural activities; that includes an art museum.”
Executive Director Claire Orologas says the partnership is vital to the museum’s long-term success because it shows that the community understands the value the museum provides in terms of social, educational and economic benefits to the community.
“Partnerships such as this make the museum accessible to people from throughout Central Florida, including those in our community who otherwise couldn’t afford to visit a museum,” Orologas says.
As a hometown builder, Southern Homes operates under the philosophy that it is important to continually strive to make Polk County a better place to live. Through this museum partnership, Southern Homes is able to give back to their customers, and all community members, by ensuring they have free access to the museum.
“We are excited to help increase access to the museum so that children and adults gain more exposure to art of all varieties,” Link says. “We have such a tremendous cultural asset in our local Polk Museum of Art, and we hope that, as a result of this partnership, even more people will have the opportunity to experience it.”
The museum unveiled its Strategic Partnership program in 2013 and saw attendance increase 12 percent the first year. Since then, the program has made it possible to offer free admission every day the museum is open.
The Polk Museum of Art is located at 800 E. Palmetto St. in Lakeland. It is open Tuesdays through Saturdays, 10 a.m. to 5 p.m.; Sundays 1-5 p.m.